I like telling stories that put the audience in the driving seat, that place them centre stage, that make them the hero. I like staging big, theatrical events that unfold over multiple platforms, across big screens and small. And I like finding ways to use technology to express something essential about a brand, or bring a big idea to life - not using it because it's cool (even if it is).
In short: functionality that tells a story, interactions with meaning, experiences that make for more than the sum of their parts.
Currently Head of Multiplatform at Leo Burnett London, looking after a team of talented UX designers and creative technologists.