I like telling stories that place the audience centre stage, that make them the hero, that put them in the driving seat. I like staging big, theatrical events that unfold over multiple platforms, across big screens and small. And I like finding ways to use technology to express something essential about a brand or big idea; not using it because it's cool (even if it is).
On a really good day, I get to do all of the above.
In short: functionality that tells a story, interactions with meaning, experiences that make for more than the sum of their parts. You can decide if I put my money where my mouth is down below :)
Currently Head of Multiplatform at Leo Burnett London, looking after a team of talented UX designers and creative technologists.